Integrated marketing campaigns targeting executive decision-makers, business owners, and consumers, sometimes all at once.
Dell Technologies World
This event attracts over 8,000 in-person attendees and another 9 million online. I produced monthly newsletters and OFTs, produced social media assets and paid ads, maintained the Sponsorship team’s client-facing promotions, and maintained the web site, in addition to a variety of other marketing assets.
Z Brand Launch Digital Briefcase
For sales teams to support HP’s Z brand launch. I designed a battle card, comparison guide, infographic, and quick reference guide, and customizable social media tools for resellers to co-brand.
Dell Mobile Workstations Sales Kit 
For Sales teams-focused assets promoting updated Dell products, including customizable email and social media assets for resellers to co-brand.
HP Mobile Workstations for Hybrid Workers Sales Kit
This HP campaign included a conversation guide, positioning guide, infographic, sales guide, and social media assets.
Lenovo Mobile Workstation Sales Kit
Designed for small- and medium-sized resellers, this suite of customizable emails and social media assets could also be co-branded.
Dell Workstation for Remote Work Sales Kit 
A mid-2020 kit designed to help sales teams reposition Dell products for a radically changed work environment. The kit included a solution guide, security matrix, efficiency guide, collaboration guide, social media assets and customizable email OFTs.

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